M  I  C  H  A  E  L    D  i  T  U  L  L  O

The first global Chinese car.

In collaboration with Ital Design, the Qoros 3 interior was designed to show the world that a Chinese car brand could compete on a global stage. Attention to detail, international usability, and the first large format touch screen in its class, the Qoros 3 was designed to quietly make a statement.

Contributions: Trend identification, Interior design, CMF, Perceived quality design