Saving Lives One Step At A Time.
Every 20 seconds someone loses a limb due to diabetic foot ulcers and amputees only have a 50% survival rate after 5 years. Dr. Jason Hanft, one of the world's leading podiatrists and experts on diabetic wounds spent 4 years developing the Foot Defender with us to alleviate pressure from the bottom of the foot so diabetic foot wounds can quickly heal. The Foot Defender has won a Good Design Award from the Chicago Design Atheneum, was a finalist in the IDSA International Design Excellence Awards, and was an honoree in the Core77 Design Awards. Dr. Jason Hanft and Michael DiTullo were featured in Fast Company as well as on Dr. Neil deGrasse Tyson's show, StarTalk to talk about the design and development of the Foot Defender.
The clinically proven technology that was developed for the Foot Defender was used to create the ultimate around the house shoe, the Cloud 9, to hopefully catch people before they need a Foot Defender.
Contribution: Footwear Design, Packaging Direction, Product Naming, Branding, Brand Positioning, Marketing Creative, Trade Show Booth Design, Website Creative Direction, Product Photography.