M  I  C  H  A  E  L    D  i  T  U  L  L  O

Ready for anything.

In 2012 Michael DiTullo worked with the team at Polk BOOM to create a new kind of consumer electronics brand. One that made products that are fun and light hearted yet tough and durable. Products that have high quality sound at approchable prices. Centered around the theme of adventure, we set out to create a design language that embodied irreverence and felt youthful yet knew how to be taken seriously enough to be sold at The Apple Store.

Contributions: Line planing, Design Language System development, Industrial design, Packaging, Branding, Logo design, Print advertising, Digital marketing, Retail POP, Trade show pressence