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Fast Casual

In 2014 two culinary school graduates approached Michael DiTullo with an idea for a new kind of fast casual restaurant with a menue based on super foods and power grains. Seed + Sprout was born with its first location in LaJolla, California. The team at Michael DiTullo developed a brand positioning strategy, primary and secondary brand marks, and implementation from signage to napkins.

Contribution: brand positioning, logo design, signage plan, uniforms