Michael and the team speaking about the design of the Definitive Technology BP9000 series of home theater speakers
Precision. Purity. Power.
Since it's inception in the 1990's, Definitive has been pushing the bondaries of what high fidelity means with powered carbon fiber subwoofers, alloy composite tweeters, and multi-polar arrays that fire in all directions. Michael DiTullo created a design language system that made the speakers look and feel as powerful as they sound with a new brand identity system to match.
Contributions: Line planing, Design Language System development, Industrial design, Packaging, Branding, Logo design, Print advertising, Digital marketing, Retail POP, Trade show pressence