Fast Casual
In 2014 two culinary school graduates approached Michael DiTullo with an idea for a new kind of fast casual restaurant with a menue based on super foods and power grains. Seed + Sprout was born with its first location in LaJolla, California. The team at Michael DiTullo developed a brand positioning strategy, primary and secondary brand marks, and implementation from signage to napkins.
Contribution: brand positioning, logo design, signage plan, uniforms